Wednesday, April 13, 2011

Portuguese Sleep Association - APS Office Commercial



This ad pulls fear into the mix. Most ads play on humor or sex so it’s nice to find different ads that pull on different areas of consumers.

The words that show at the end, “Fortunately he fell asleep at the office. Driving tired can kill,” really make the viewer think.  After seeing this ad, it puts driving tired into perspective. I don’t want to know what happens if you fall asleep at the wheel so I’d say this ad was very effective. It’s a good message presented in a good way. Good work APS.

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