So Strong. So Soothing. So Smooth: Lineage Coffee of South Africa

Craig Charity is the man of the day. At least in my book.

Photo: lineagecoffee.com

Photo: DailyFix.co.za

While it's #NationalCoffeeDay here in the USA, and we get all kinds of freebies (See USA Today's list here), I thought I could highlight an awesome barista in South Africa - let's make this #InternationalCoffeeDay

On dailyfix.com in March, Charity said:

‘I want to open people’s mind’s and taste buds to experiential coffee rather than just keep-me-awake coffee. My demonstrations will focus on creating specialty coffees and I’m hoping to create real Alice in Wonderland experience with tastes no-one’s tried before.’

The ads for Lineage coffee give off that Alice in Wonderland feel as well. I think that they match the personality of the #1 Barista in South Africa for 2014.

So soothing

So strong

So smooth

Are the ads effective?

It may be helpful to note that they are postcards.

I think yes.

Whimsical. The font chosen matches the way that the models feel. And make no mistake: You can see very clearly in the corner that the ad is for Lineage Coffee.

The ads are fun and quirky. I would definitely read the back of one if I received one. And if I ever go to South Africa, I plan to hit up Lineage Coffee

So yes. In honor of #InternationalCoffeeDay , Charity, you win.

Great ads. Clever. Now, Charity, you better mail me one :)

Happy Monday!

Bloody Hell: This would never work in the US.

And that's why.

With Breast Cancer Awareness Month right around the corner, I figured I could do something about this awesome organization called CoppaFeel! It's a registered charity in England and Wales.

Nudity is completely unacceptable for advertisements in the United States. It would be shut down within moments. And that is so unfortunate as this organization is awesome and every woman should sign up!

This non-profit, much like America's Susan G. Komen Foundation, is just a little more racy, when it comes to its ads. But I think they are pretty effective. You can sign up to be reminded to CoppaFeel! and it's pretty easy. Click the photo!

I've got Kiera and Knightly all signed up and ready to be copped monthly! And I hope you take a second to do the same.

Now more about the ads:

They're so effective because they beg for women to participate and they definitely garner attention. The participation is key. The organization just wants you to remember to feel your breasts monthly for lumps and they want you to be able to describe your breasts in a way that makes you think differently about them. And I think the ads drive people to do that!

They also have a pretty effective social marketing campaign going on as well. Check out #whatnormalfeelslike on Twitter!

So now: Did these ads make you want to CoppaFeel!?