And that's why.
With Breast Cancer Awareness Month right around the corner, I figured I could do something about this awesome organization called CoppaFeel! It's a registered charity in England and Wales.
Nudity is completely unacceptable for advertisements in the United States. It would be shut down within moments. And that is so unfortunate as this organization is awesome and every woman should sign up!
This non-profit, much like America's Susan G. Komen Foundation, is just a little more racy, when it comes to its ads. But I think they are pretty effective. You can sign up to be reminded to CoppaFeel! and it's pretty easy. Click the photo!
I've got Kiera and Knightly all signed up and ready to be copped monthly! And I hope you take a second to do the same.
Now more about the ads:
They're so effective because they beg for women to participate and they definitely garner attention. The participation is key. The organization just wants you to remember to feel your breasts monthly for lumps and they want you to be able to describe your breasts in a way that makes you think differently about them. And I think the ads drive people to do that!
They also have a pretty effective social marketing campaign going on as well. Check out #whatnormalfeelslike on Twitter!
So now: Did these ads make you want to CoppaFeel!?
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