Compared to the first ad, the Brazilian version is much more dynamic. While the American version only points to power and sex appeal, the Spanish combines those two with work ethic, technologically advanced, high class or lavishness and liberty. Neither ad was overly creative but with the music, they were both catchy.
This ad starts off with a zoom out of the Ford Focus in Silver. There is a flash of the headlight and then it goes to a woman doing what looks like yoga. Once the music picks up, the viewer can see she is actually doing karate or kick boxing showing off her flexibility and tumbling skills. It reminded me of a tampon or pad commercial, but I think the marketer wanted the viewer to compare the ford focus to power and punches. With lyrics like wailing and “You give me fever, fever all through the night,” and a tagline of “Feel the Difference,” there’s no doubt that Ford wants the viewer to get the sense that the Ford Focus has sex appeal as well.
Beginning with turning the lights on in a commercial building, a man walking to and unlocking his car, this ad gives the viewer a sense that someone is getting ready for work. It cuts to an overhead sprinkler washing the windshield and then a sunrise. Muse’s lyrics begin, “You’re just too good to be true. I can’t take my eyes off of you,” and the commute to work feels mysterious through a panel-lit tunnel. “You feel like heaven to touch. I want to hold you so much,” suggests that he had someone on his mind that maybe spend the night with him but also that he loves the car. However, in the comments on YouTube under the ad several people question the choice of song. He gets out of the Focus and addresses the camera in Spanish. He adds to what he is saying by showing ratings on his iPhone (the iPhone debuted in 2007 and this ad was 2008, so it was before the iPhone was widely used signaling a classy and techno-savvy man). He gets back in the Focus and speeds off as the music picks up. Although he has been portrayed as a businessman, he flies down a curvy road in the countryside. This could represent luxury and freedom.
This ad starts off with a zoom out of the Ford Focus in Silver. There is a flash of the headlight and then it goes to a woman doing what looks like yoga. Once the music picks up, the viewer can see she is actually doing karate or kick boxing showing off her flexibility and tumbling skills. It reminded me of a tampon or pad commercial, but I think the marketer wanted the viewer to compare the ford focus to power and punches. With lyrics like wailing and “You give me fever, fever all through the night,” and a tagline of “Feel the Difference,” there’s no doubt that Ford wants the viewer to get the sense that the Ford Focus has sex appeal as well.
Beginning with turning the lights on in a commercial building, a man walking to and unlocking his car, this ad gives the viewer a sense that someone is getting ready for work. It cuts to an overhead sprinkler washing the windshield and then a sunrise. Muse’s lyrics begin, “You’re just too good to be true. I can’t take my eyes off of you,” and the commute to work feels mysterious through a panel-lit tunnel. “You feel like heaven to touch. I want to hold you so much,” suggests that he had someone on his mind that maybe spend the night with him but also that he loves the car. However, in the comments on YouTube under the ad several people question the choice of song. He gets out of the Focus and addresses the camera in Spanish. He adds to what he is saying by showing ratings on his iPhone (the iPhone debuted in 2007 and this ad was 2008, so it was before the iPhone was widely used signaling a classy and techno-savvy man). He gets back in the Focus and speeds off as the music picks up. Although he has been portrayed as a businessman, he flies down a curvy road in the countryside. This could represent luxury and freedom.
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