Shrek the Fourth

In the several American versions of the Shrek 4 poster, including the character posters, only witches are flying. The American posters don’t say, “It will mess with your hair!” at the top or, “There’s an end,” at the bottom. They are very cut and dry. They say this is how the movie is going to be. All the character posters in America use the same pose, position and facial expression of the characters in the American poster below. They look like they’ve been cut and pasted. Both posters have the same background only the French version is farther away from “Far Far Away” than the American version. But the French version is fun and interesting to look at. It’s more eye-catching perhaps because of the location of the poster (in the metro, underground instead of at the box office). Also, it may be different because of the demographic that would be looking at it. It is expected that Americans are probably more likely to go see Shrek because most of them have seen at least one of the other three movies, but the French would probably only go if they had children or money. They are less interested in the movie so the marketers made the poster more interesting.