If you were a Philippine butcher, who had persistent headaches, do you think you’d want this headache relief medicine? Heck, you’d want it no matter what job you have. I understood what the ad was for even without reading the tagline. It gets the message across perfectly. Even for people who don’t quite get the message, it certainly grabs the attention of anyone passing. I think this ad would work anywhere, even in the U.S. because it’s simple, but effective and it just jumps off the page. You might be afraid for the guys life until you realize it’s a play on the fact that he’s giving himself a headache. Even in the two scenes below, you still can comprehend the message. And it’s great if there’s not a lot of information overload going on because the picture is so filled with other objects. However, if these were in a place like Time Square, they may get lost in the jumble of everything going on.
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